Energy drinks! We’ve all heard of them. And what was once considered a participant in only an athlete’s routine, is now globally consumed by the common man. And there is ample reason for it.
If you want a quick boost of energy or the vitality to stay awake through the night or for kicking out the drowsiness, energy drinks can be the solution.
From the bright colorful packaging, interesting funny ads on media channels, lip-smacking flavors, all the way to actual effective results, these energy drinks have proven to be a great solution.
How Do Energy Drinks Work?
Energy drinks help you rejuvenate in two ways.
Firstly they help you refresh by replenishing body fluids lost usually during strenuous exercise and workout.
Secondly, energy drinks usually contain caffeine-that blocks a chemical called adenosine that is needed for sleep- and/or taurine an amino acid that converts body fat to energy.
Most energy drinks are also very rich in sugars that provide further fuel for energy.
All these aspects work in tandem to help your body jumpstart itself at the end of a long day or to just give you the extra boost you need to begin the day fresh and active.
For the uninitiated, and for those still in doubt, we bring you the best energy drinks in India today.
1. Red Bull
It is a safe bet to say that you’ve heard of Red Bull, even if you’ve never actually tasted it.
Started in 1987 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, Red Bull was a slight modification to Chaleo Yoovidhya’s existing energy drink, done to match Europe’s taste.
Red Bull was introduced into Austria, where it exploded into the market of young working professionals, and the rest, as they say, is history.
The drink’s motto “Red Bull gives you wings”, is found to be true by almost everyone who drinks it. The quick boost of activity you feel is the result of its ingredients-caffeine, taurine, B-group vitamins, sugars, and alpine water.
According to the company’s website, the one 250ml can contains 80mg of caffeine, which is about the same as that as in one cup of coffee.
So for those of you looking for a quick boost, get a can of Red Bull available in as many as 16 different flavors such as coconut, plum, kiwi and other delicious options.
If Red Bull advertises itself as the perfect all-rounder golden child of the house, Monster comes across as its older brother who’s into punk rock and metal bands.
The can comes in all black color with the characteristic three radioactive-green claw marks on the side appearing as an M.
This can of energy is the brainchild of Chicago businessman William Mark Swartz. Monster was developed as an alternative, high energy healthy drink fortified with minerals and vitamins as opposed to the high-calorie sugar ridden sodas of the time.
One can of Monster contains glucose, taurine, caffeine, and L-carnitine- an amino acid converting body fat into energy. Monster boasts of being one of the drinks containing the highest amount of caffeine- 36 mg in one can.
A drink made to help face the most terrible of Mondays.
Tzinga has the distinction of being the first non-carbonated energy drink, containing all natural ingredients. In a market dominated by giants like Red Bull, Cloud-9 and Monster, Tzinga promotes itself as being the underdog.
Founded by Neeraj Kakkar, Neeraj Biyani, James Nuttall and Suhas Mishra, this energy drink is the godsend for people who cannot afford to lose time to sleep. The university student, the busy doctor, the exhausted dad. And their main idea behind the campaign is to “keep it real”.
Made from water, lemon concentrate, sugar, taurine, caffeine and vitamins, Tzinga boasts of having no added preservatives and no carbonating agents.
Available in a range of delightful flavors such as apple, mango, lemon, and mint, this is the perfect drink for the Indian palette.
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4. Café Cuba
Café Cuba is a carbonated coffee-based energy drink, marking Parle Agro’s foray into the industry.
Its appeal lies in its promotion as a drink for the rebels and the revolutionists, its can reading “Coffee Revolution”. And this is perfectly captured in its first mass media promotion, where it is a symbol of the youth revolution.
The drink in packaged in an attractive deep brown complemented by orange highlights. It sets itself apart as a purely coffee-based drink, giving the traditional colas a run for their money.
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5. Mountain Dew
In the world of energy drinks, Mountain Dew is a veteran.
Developed first by Tennessee brothers Barney and Ally Hartman, the original recipe for this beverage contained alcohol, mainly whiskey. The version that we know today came to us when Pepsico eventually bought the distributor and modified it to become a soda.
The Indian campaign for this drink began with the very catchy ad, promoting the tagline ‘Dar Ke Aage Jeet Hai’, exhorting us to live beyond our fears. And today, Mountain Dew has become the cultural symbol for the outdoors.
The major components of this drink are carbonated water, orange and citric concentrate, high energy sugar compounds, and caffeine.
A can of this drink contains around 54mg of caffeine. It comes in an array of different delectable flavors that can suit your taste such as Baja Blast, Code Red, Pitch Black, and Berry Monsoon.
A perfect drink to crack open on a wild adventure with your friends.
6. Amino Energy
Amino Energy is produced by Optimum Nutrition, a leading group in the international market of nutritional products. Based originally in the United States, the company now ships products to over 70 countries worldwide.
In the field of energy drinks, Optimum Nutrition has come up with Amino Energy. This drink promises you a perfect blend of a pre-workout energy booster and a mid-day cup of coffee.
It is composed of caffeine, essential amino acids such as taurine, arginine and alanine and contains zero sugar.
In India, you can purchase this online from various markets. It is available in a range of flavors such as tangy orange, mango, orange, strawberry kiwi and blue raspberry.
Sting is an energy drink that comes from the alliance between PepsiCo and the beverage brand Suntory. What started as a family-owned company in 1899 in Osaka, Japan is today a multibillion-dollar company having offices operating worldwide.
The energy drink from this combined brand of Suntory PepsiCo promises not only to give you an energy boost throughout your day, but also be a treat to your taste buds.
Made of important B-vitamins, taurine and caffeine makes sure that your mind and body are stimulated and energized.
Available in India now, Sting is on sale on online markets. It comes in convenient packs and cans of different sizes depending on your need.
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Glucon-D comes from the Indian brand Dabur that has been a giant in the nutrition industry for over a century.
Based steeply in the science of Ayurveda, Dabur brings healthy and natural products to the market of energy and nutrition.
Glucon-D, one of its most famous products, is a powder-based energy supplement that is mixed with water before drinking.
The most appealing point about this product is the fact that it contains absolutely no caffeine or taurine. This makes it the perfect solution for both kids and adults who need to jumpstart an important day.
Containing calcium, vitamin D and sugars, Glucon-D offers an extremely healthy alternative to the traditional energy drinks available in the market.
Gatorade is the face of India’s top athletes. Currently promoted by badminton star P.V. Sindhu, this drink is the go-to for a sure-fire way to sure your exhaustion after a long day.
It was conceptualized in 1965 by Dana Shires, Harry James Free, Robert Cade, and Alejandro de Quesada a team of scientists at the University Of Florida College Of Medicine reportedly upon the request of Ray Graves, head coach of Florida Gators Football.
Originally named ‘Gator-Aid’, it was later named Gatorade to prevent any misconception among the public about its medicinal effects.
Gatorade is a drink rich in electrolytes, carbohydrates, and minerals that keep your body healthy and going even after a rigorous workout. It comes in a variety of flavors-blue bolt, orange, lemon and many others.
The most appealing aspect of this is the fact that Gatorade contains absolutely no caffeine and no added preservatives. So for people looking for a healthy alternative to the traditional energy booster, this non-carbonated drink is the answer.
Given the abundance of brands now competing in the energy drink and nutrition market it can be a little overwhelming when trying to decide which product to opt for. The choice however is absolutely a personal one.
For those looking to avoid caffeine and taurine in their drinks, Glucon-D and Gatorade are excellent options.
For a simple boost in your daily routine, Red Bull, Monster and Mountain Dew can be popular choices. And in case you are looking for a hike in your energy levels just before you head into an intense workout at the gym, Amino Energy is the drink to go for.
10. Ocean One8 Energy Drink
Owned by highest-paid Indian sportsperson, Virat Kohli, One8 already has apparels, footwear and accessories in the market. The brand’s ambitious entry into the packaged energy drink segment is a welcomed move, especially by the generation of athletes, sports lovers and gym goers.
Ocean One8 is not like other energy drinks on the list in the way that it is a balanced mixture of water and fruit juice along with vitamins, glucose, natural caffeine and electrolytes. This is the reason this energy drink is also called Ocean Fruit Water. Targeted at sportsperson and athletes, the energy drink comes with vitamins to support the daily training routine as well as glucose to meet the increased demand for energy during high-stress physical activities. Electrolytes keep the body hydrated that improves reflexes and the fruit flavour addition to water makes Ocean One8 energy drink not only healthy but taste good too. No artificial flavours are added to the drink that provides a boost of energy. Virat approves of the drink.
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