Ethnic wear for women brands in India: Shop for the best ethnic wear for women

by posted in Fashion and Beauty


Indian ethnic wear fans are going to love these 15 ethnic wear brands we have scouted for your desi indulgences. Ethnic wear for women has its own charm that remains unmatched by the most glamorous of western wear outfits.

What’s heartening to see is that a lot of youngsters are happy to indulge in Indian ethnic wear and more and more designers are experimenting with silhouettes to give a fabulous fusion look.

The sheer elegance of a saree or the charismatic feel of a salwar kameez has captured the attention of men and women both. The latest designs in ethnic wear have left behind the modernized versions of the fabrics.  Long skirts, A-line Kurtis, Anarkalis, Lehengas, straight kurtas, shararas, gararas and more add charm to the wearer.

We have handpicked 2020’s best ethnic wear brands for women in India that fuse ethnicity with fashion to bring the best for you.


Biba Ethnic Wear
Biba Ethnic Wear


From trendy Kurtis to elegant salwar suits, BIBA has a mind-boggling collection of Indo-western outfits and ethnic wear has extended touch of Indianness in all sincerity to its entire collection. The brand also offers a fantastic collection for little girls from the age group of two.

From long kurtas paired with palazzos to the traditional salwar kameez, BIBA has a huge collection of ethnic wear for women and girls. Their outfits are packed with unique cuts, great patterns and bright shades and are a great addition for everyday wear or for special occasions. In fact, no other brand does minimalist glam better than BIBA. We have put BIBA in the first position as it has a great variety of Indian ethnic wear. The best part is that the brand offers its products at an affordable price tag, making it a hot favourite. Also with their premium collection “BIBA by Rohit Bal”, they ensure that they cater to the affluent class too.


2. Aurelia

Aurelia Ethnic Wear


Aurelia provides traditional motifs and designs in great silhouettes and delivers the perfect blend of graceful and conventional look. You can enjoy great comforts wearing a kurta or salwar suit or churidar from Aurelia. Affordable on the pocket, the Aurelia everyday wear collection can actually make it an outfit for those special occasions if you pair it well with the right accessories. Their collection for Indian ethnic wear is just versatile and the brand has emerged out to be the name that is growing bigger and better with each passing year.

Aurelia means Golden or dazzling and keeping up to their name; they provide Indian women with amazing ethnic wear without compromising on their experience and comfort. With Aurelia outfits, you are sure to look your ethnic best. Check out their churidars, palazzos, Anarkali, A-line kurtas and more.


3. Fabindia

Fabindia Ethnic Wear
Fabindia Ethnic Wear


Any tourist visiting India would most certainly have shopped at Fabindia. The brand was all about a fantastic play of ethnic Indian prints and fabrics in long and loose kurtas. A very Gandhian look.

But with time, the brand has evolved to include chic Indian wear with western cuts and styles too. The brand also offers a good range of Western wear but again that comes with an Indian touch and feel to it. What makes shopping at Fabindia awesome is the fact that you can shop for your entire family and home in one place.

From loose kurtas, palazzos, skirts, and short Kurtis, Fabindia has a wide variety of ethnic wear. Their line of outfits is amazing and we personally like the Indigo range. With cotton, jute and silk as the main fabrics, just by seeing the sheen of the kurtas and sarees, you can identify that a particular product is from Fabindia. The brand surely provides you with the best way to go desi and wear the best ethnic outfits.


4. Anouk

Anouk Ethnic Wear


With Masaba Gupta has its designer, Anouk is the Indian ethnic wear brand that redefines standards of traditional beauty. The prints and patterns are bold and this is something amazing, given the fact that the term “ethnic” has always been linked with demure detailing and restrained auras.

Vibrant and cheerful, Anouk’s ethnic wear is dynamic and appealing. The brand has made a strong position for itself in the Indian ethnic wear for women market in India. Young, intense and bold, Anouk lets that Indianness shine through its peppy outfits.

Latest prints and bold patterns, Anouk has a great collection to choose from. The brand believes in truly celebrating the Indian women that are contemporary and stylish both.


5. W for Woman

W For Woman Ethnic Wear
W For Woman Ethnic Wear


The pioneer in introducing the concept of ‘Mix n Match’ in retail, W designers take inspiration from the latest fashion trends and forecasts from the west and transforms them into silhouettes and styles acceptable to the modern Indian woman.

The range is a bit pricey but the cuts and styles offered by this brand remain unmatched. The inception of the brand happened way back in 2001 and this gives it a good experience to understand the fashion needs of a woman.

W is popular for the peppy Kurtis and churidars every woman would love to own. They bring the trendy ethnic wear with a tinge of western feel to it. They have a contemporary yet beautiful collection of ethnic outfits, workwear Kurtis, skirts, palazzos and more. The brand crafts regular everyday wear with perfection as much as they focus on the festive wear, intriguing more with simple designs to make their range equally appealing.


6. Global Desi

Globaldesi Ethnic Wear
Globaldesi Ethnic Wear


We bet once you log on to their site or visit a store, you would get hooked to it and we wouldn’t blame you for it! Wait till you hear the name behind the brand – It is one of India’s leading fashion designers – Anita Dongre!

The brand has revolutionized the concept of Indian wear with a fantastic play of colours, fabric, and cuts. The designs are good enough to tempt even a hardcore fan of Western wear to include a pair of Indian ethnic wear to her wardrobe. But be sure to loosen your purse strings while shopping at Global Desi, it would definitely pinch your pocket a bit.

The brand has elegant and simple designs that you would surely like to have in your wardrobe. The brand can make you look that extra special on all occasions. With fusion prints, great colours and diverse cuts, their ethnic wear is something that you will fall for sure.


7. Melange

Melange Ethnic Wear


The in-house brand of the Lifestyle Stores, Melange can be your one-stop brand to shop for Indian ethnic wear with a touch of western influence. Their collection has a wide range of ethnic jackets, skirts, churidars, kurtas, tops, leggings, Anarkali, dupattas and lots more to choose from thus offering a complete wardrobe solution.

Their collection is just perfect for casual outings, workwear or even parties. What’s more, they stand out with their hand embroidery range. Kurtis and sarees, jackets, shararas, kurtas, there is everything you can think of in Indian ethnic wear that you will get at Melange. The best part is that their outfits offer a refreshing touch of elegance and style.


8. Rangriti

Rangriti Ethnic Wear
Rangriti Ethnic Wear


The name speaks for its self. Rangriti is a relatively new brand but the collection that they offer to deliver complete value for money. It offers a range of bright and beautiful women’s Indian wear at an affordable rate. The range begins at just Rs. 299 that makes it extremely irresistible to buy.  The brand has a lovely range of designer collections to choose from as well.

They have a great range of ethnic wear with some modern designs as well. Their long, block prints will definitely attract you to have them in your closet. Apart from their kurtas in different patterns and shades, the brand also provides amazing stoles, scarves, dupattas, skirts and more.


9. Soch

Soch Ethnic Wear
Soch Ethnic Wear


The journey for this brand began in 2005 with its first store in Bangalore. Soch offers a fantastic range of Indian ethnic wear with varied price points to suit your budget. From sarees to skirts and from Kurtis to tunics, the collection is always in tune with the most recent fashion dynamics.

Embellished Anarkali, lehengas, kurtas, sarees- Soch has everything for your ethnic wear needs. The brand is like a one-stop place for casual, work and wedding wear shopping. Their great colours, exquisite designs and latest patterns make them a sought after brand.

Soch is the one-stop ethnic brand that is famous for its prints, designs, styles, fabric and colours. Everything at this brand is crafted to perfection and you can enjoy having the best of sarees, kurtas, suits, dresses and more.


10. Rangmanch by Pantaloons

Rangmanch Ethnic Wear


Pantaloons- one of the leading fashion and lifestyle retail stores in India has it’s in house line by the name of Rangmanch, offering ethnic styles with great designs. The mix and match collection at Rangmanch are just amazing. So if you like to create new outfits by mix and match, you will definitely love shopping at this brand.

There is an affordable variety of Kurtis, skirts, churidaars, salwars, leggings, palazzos and more that you can mix and match for that perfect experiment.


11. Gerua

Gerua Ethnic Wear


 Gerua is the known and much-loved apparel brand that the new age women like to have in their wardrobe, donning the best of Indian ethnic wear. The brand gained a name for itself with its great styles and is available at various e-commerce sites like Myntra. Their anarkalis and Kurtis are full of peppy prints and elegance for that independent woman of today who wants to reflect her individuality through her style.


12. Shree

Shree Ethnic Wear


Shree from Lifestyle proves beautifully that fashion doesn’t have to be a costly affair. You can go to a casual party, work, or even travel in the most comfortable ethnic wear from Shree. The brand offers a wide variety and range of ethnic wear to choose from.

There is a myriad of outfits offered by the brand including salwar, Kurtis, leggings, suits. You can be sure that when you wear Shree collection, you will definitely stand out from the crowd. Pastels or vibrant, you will see that there is something or the other for every occasion when you shop at Shree.


13. Libas

Libas Ethnic Wear


Libas has the stylish and young styles in ethnic wear that define the new age of Indian women in the perfect sense. Their collection is free-spirited, fashionable and elegant. You will simply love their Kurtis and kurta sets. They are affordable on the pocket and stylish too. The brand even offers dupattas, bottoms, festive collection stitched suits and more.

Libas is the perfect choice for those women who want some style and trend in their kurtas but be budget-friendly at the same time. Their collection is full of great silhouettes and vibrant shades.

14. Rust Orange

Rust Orange Ethnic Wear


The brand flaunts that they work with some of the best fashion designers of India to bring to its customers the most unconventional yet highly trendy designs. Rust Orange curates fashion space for the best only, celebrating everything it means to be the woman of contemporary India. They have a huge collection of kurtas, dresses, anarkalis, suits and more.

The motive of the brand is to ensure that you stand out, deviate you from the boring everyday designs and provide cutting edge fashionable styles and cuts. They even make sure that you buy the best ethnic wear for women without burning a hole in your pocket.



Imara Ethnic Wear


From ethnic sets like churidar kurta sets, palazzo kurta dupatta set, sharara kurta dupatta set to dhoti pants, Patiala salwar, palazzo and skirts, IMARA offers a large variety of Indian ethnic wear. The ethnic trends you will find at IMARA are unbeatable whether we talk about the variety, range or quality of the fabric.

The styles are trendy yet traditional, keeping up the true Indianness alive in each piece. The brand believes in expansion by offering stylish classics with a contemporary fashion statement. IMARA has really created a space for itself in the highly competitive ethnic women’s wear segment.



We hope this list of the best ethnic wear brands in India was useful for you. We hope that you choose some of the great brands and look stunning. The top brands for ethnic wear for women we have mentioned create traditional yet contemporary designs in Kurtis, salwar kameez, fusion wear, kurtas, skirts, palazzos, ethnic jackets, scarves and more.



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