Gone are the days when bras were purely functional undergarments, which women would never talk about, or even dry outside in public!
The current generation of women seek confidence from their bra styles, use them to enhance their body shape and flaunt them to suit their style.
No wonder, the market is flooded with bra brands focussed equally on style and fit, as it is on comfort.
In fact there is a different bra for different occasions and different kind of outfits.
For those with large sizes, there are minimisers that are highly effective, for the petite, there are padded push ups, and for everyone in between there is a wide range.
There are cleavage enhancing bras for seduction and athletic bras for sports. All you need to do is, find the right one for you!
To help you, we have listed India’s top bra brands that offer a variety of styles to suit Indian women. We’re sure you’ll love them!
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Originally a German company, Triumph International is currently headquartered in Switzerland.
Its one of the leading lingerie brand in India with exclusive stores, in store retail outlets as well as a wide online presence.
They have one of the widest range of bras available with padded, non-padded, push up, wired, non-wired, deep V and more.
It also has sub-brands like Essence by Triumph characterised by delicate embroidery, elegant lace details, use of lustrous materials and intricate finish, and Sloggi that has comfortable and modern basics for everyday wear.
American brand Jockey is a manufacturer, distributor and retailer of underwear, sleepwear and sportswear for men, women, and children.
Known for its sports innerwear, and comfort lingerie, Jockey is probably the first branded bra every girl gets.
Their fabric is sweat absorbent and comfortable, and they have the softest cotton bras available in the market.
For the mass of the market looking for basic simple bras, Jockey is the go to place for bras.
Check out their range of bras starting from Rs 369 here
We recommend the Jockey Beginners bra designed for young ladies available here
3. Pretty Secrets
Pretty secrets is a lingerie, nightwear, swim and active wear brand that offers a range of products that are stylish, comfortable and affordable.
The collection includes striking colours, sensuous prints and a wide spectrum of sizes to suit all body types.
They often have tempting offers on, and are available through their standalone stores as well as in store retail outlets and online through their website and affiliate websites.
Their lace unlined bras are a perfect combination of comfort and sex appeal with a soft lace offering coverage and a removable silicon insert for a fuller shape when required.
Priced at just Rs 999, this one is a steal! Buy it here
And if you want something in beige, this embroidered underwired bra from Pretty Secrets is available on a deal on Jabong.com. Buy it for Rs 562 here
Check out the entire range of Pretty Secret bras on their website here
4. Marks & Spencers
A British multinational retailer headquartered in the City of Westminster, London, Marks & Spencers is commonly called M&S and their lingerie section is just as loved as their formal wear section.
They have a range of bras that are high quality and stylish, besides being comfortable and breathable.
They have everything from luxury wedding sets to t-shirt bras, in colours and prints that are very British.
We love the Polka Dot underwired bra by M&S available at Ajio for Rs 679 here
Check out the entire range of Marks & Spencers bras on Amazon here
Part of a global fund with operations across continents, Clovia crafts and manufactures beautiful lingerie that is high on comfort and style.
Available online, their lingerie is known to be fashionable and yet fit like a glove and act like a second skin to you.
All their undergarments go through rigorous fit tests and quality checks and are designed to flatter Indian body types.
They have a range of fabrics, styles and cuts, and their range of bras ensures there is a perfect one for everyone!
Check out this t-shirt bra by Clovia available on Flipkart. We love the print, and priced at Rs 499, it’s a perfect pick for daily wear. Buy it here
Check out their entire range of bras here
Part of MAS Brands, Amante is an international intimate wear brand, offering comfort, fashion, and sensuality to the modern Asian woman.
The brand embodies 25 years of excellence held by the conglomerate in intimate wear manufacturing, and is available in over 1500 outlets across India.
It also has an extensive network of exclusive stores available in many leading cities, aiming to provide its customers an unmatched shopping experience.
With a bra for everyone, including bridal wear bras, everyday wear bras, fashion and sports bras in a variety of styles, colours, prints and lace options, Amante caters to all sections of the market.
We love the Amante Satin edged, lightly padded underwire bra available for Rs 872 on Zivame. Buy it here
Check out the entire range of Amante bras here
India’s leading women’s innerwear manufacturers, Lovable has a range of products that includes brassieres, panties, slips/camisoles, home wear, shapewear, foundation garments and sleepwear products.
It is amongst the top three most preferred brand in women’s innerwear in India (Source: CARE Report), and has a sub brand Daisy Dee as well.
While their range of bras are slightly conservative, they offer a good fit, and are much sought after by the class of women who give priority to comfort and fit over design.
Catering to the woman who is independent, confident, successful and fabulous, the way she is, Enamor by Gokaldas Intimatewear Private Limited was created as a joint venture between Gokaldas Images Private Limited and Barbara of Paris, France in 2001.
GIPL launched the brand ENAMOR in 2003, to present a range of lingerie exclusively made for the Indian woman.
We like the lightly padded Enamor black bra available on Zivame here for Rs 1,299.
Check out their entire collection here
9. La Senza
La Senza Corporation is a Canadian fashion retailer that sells lingerie and intimate apparel.
A one-stop destination for sexy and sensuous bras, panties & lingerie, La Senza is considered to be a premium brand for bras for women with different personalities.
Their collections include, Beyond Sexy, Obsession, Hello Sugar, So Free, Diva, Body Kiss and more and they have everything from backless and multi-way bras to full coverage bras in designs that bring confidence in the wearer and add a seductive appeal.
Buy this lacy push up bra from La Senza for a special occasion here. Price: Rs 4,244.
Juliet is one of the most trusted brand for bras in India, available at most of the local lingerie shops.
Established in 1976, their focus has always been on superior fit and comfort.
Their cotton bras are a favourite amongst many women, and even though they have introduced a range of fancy prints and lightly padded bras recently, their basic bras are the most sought after even today.
Buy this nature inspired print from the Polymide collection of Juliet here. Price: Rs 959.
Bwitch is a youthful, seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before.
With a style for every mood, thought and occasion that not only compliments the outfit but also accentuates a woman’s form, Bwitch bras are much sought after for their enchanting styles.
They have a range of highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction and more.
Check out this Bwitch Pink Under Wired Non Padded Full Coverage Bra available at Tata CLiq for a 40% off! Buy it for Rs 719 here
Check out their entire range of bras here
Whichever brand of bra you choose to go with, ensure you get the right size and if you are not aware of the right size, either ask for assistance or use a bra calculator available here