Top 14 Indian Ethnic Wear Websites for Women (2018)

by posted in Fashion and Beauty

Indian ethnic wear fans are going to love these 14 websites we have scouted for your desi indulgences.

Indian ethnic wear has its own charm that remains unmatched by the most glamorous of western wear outfits. Whats heartening to see is that a lot of youngsters are happy to indulge in Indian ethnic wear and more and more designers are experimenting with the silhouettes to give a fabulous fusion look.

We have handpicked top 14 Indian wear brands for women that fuse ethnicity with fashion to bring to you the best at your fingertips.


Biba kurta


From trendy kurtis to elegant salwar suits, Biba has a mind-boggling collection of Indo-western outfits and has extended a touch of Indianness in all sincerity to its entire collection. The brand also offers a fantastic collection for little girls from the age group of two upwards.

Check them out here and get upto 50% off when you shop with Biba coupons on GreatBuyz.


2.W for Woman

W for women

The pioneer in introducing the concept of ‘Mix n Match’ in retail, W designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman.

The range is a bit steeply priced but the cuts and styles offered by this brand remain unmatched. The inception of the brand happened way back in 2001 and this gives the brand a good experience to understand the fashion needs of a woman.

Check it out here



The journey for this brand began in 2005 with its first store in Bangalore. SOCH offers a fantastic range of Indian ethnic wear with varied price points to suit your budget. From sarees to skirts and from kurtis to tunics, the collection is always in tune with the most recent fashion dynamics.

Check it out here



rangriti ethnic

The name speaks for its self. Rangriti is a relatively new brand but the collection that they have offers complete value for money. It offers a range of bright and beautiful women’s Indian wear at an affordable rate.

The range begins at Rs. 299 that makes it extremely irresistible to buy.  The brand has a lovely range of designer collection to choose from as well.

Check it out here !



Anahi ethnic wear

From the house of Arvind brands, Anahi does not have its exclusive website but it available on Amazon, Myntra, Flipkart etc. The brand has a contemporary look and feel to it with an amazing array of rustic colours to choose from. The range that they have for festive/occasional wear is worth a dekko!

Available on Amazon, Flipkart and Myntra

6.Global Desi

global desi

We bet once you log on to their shopping site, you would get hooked to it and we wouldn’t blame you for it! Wait till you hear the name behind the brand – Its one of India’s leading fashion designers – Anita Dongre!

The brand has revolutionized the concept of Indian wear with a fantastic play of colour, fabric and cuts. The designs are good enough to tempt even a hardcore fan of Western wear to include a pair of Indian ethnic wear to her wardrobe.

But be sure to loosen your purse strings while shopping at Global Desi, it would definitely pinch your pocket a bit.

Check them out here!



melange by lifestyle

The in-house brand of the Lifestyle Stores, Melange can be your one stop destination to shop for Indian ethnic wear with a touch of western influence.

The collection has a wide range of tops, jackets, skirts, churidars and lots more to choose from thus offering a complete wardrobe solution.

Check it out here



Any tourist visiting India would most certainly have shopping at Fabindia on his/her list. The brand was all about a fantastic play of ethnic Indian prints and fabrics in long and loose kurtas. A very Gandhian look.

But with time, the brand has evolved to include chic Indian wear with western cuts and style. The brand also offers a good range of Western wear but again that comes with an Indian touch and feel to it.

What makes shoping at Fabindina online awesome is the fact that you can shop for your entire family and for your home as well.

Check it out here and alternatively our visit FabIndia coupons page to get some fantastic offers & great discounts!


9.Shoppers Stop

shoppers stop stop

If commuting to the store makes you feel lazy, just log on to their portal. It is as good as the store. Their in-house brand – STOP has a lovely and affordable range of Indian ethnic wear and the best is that most of the collection is on discount on the portal so you can grab a good deal for yourself.

The collection is modest yet very much in-style. For something more chic, try their other in-house brand – Haute Curry. Value for money we say!

Check it out here and also get flat 50% off by using Shoppers Stop Coupons on the checkout page.


10. The Ethnic Route

the ethnic route store

Fancy a designer Bollywood saree or lehenga? Head straight to the Ethnic Route.  This can be your one stop destination to lay hands on lehengas and sarees from party wear to casual to Bollywood inspired designs. The portal also provides bespoke services. (For top online lehenga stores, check out this post)

Check it out here!


11.The Fashion Station

fashion station ethnic wear

Now this one is an entire virtual mall for Indian ethnic wear. From fabrics to ready to wear, they have it all. The range is mind blowing and well segmented.

This portal offers 100 per cent original catalogue pieces from Indian and Pakistani labels. From chiffon to cotton, the choice will leave you wanting to pick up all.

They have also included a section called – Replicas and Copies just incase you aren’t too keen on buying the original pieces.

Then there is tailoring services offered as well for those who are particular about having their outfit tailored exactly as shown in the catalogue. The portal is a must visit for a completely different shopping experience.

Check it out here


12.Ritu Kumar

ritu kumar dress

Recipient of the Padma Shree award, designer Ritu Kumar has enlisted her collection on this exclusive portal of hers. The range is affordable keeping in mind the name behind it. The brand is fast catching up to be a part of the wardrobe of women who cherish Indian ethnic wear and are on a look out for something exquisite and different. Check out the ‘sale’ section to get yourself an exclusive Ritu Kumar outfit at an attractive price.

Check it out here


13.Aza Fashions

aza fashion

This is your destination to shop for exclusive designer wear brands. From Manish Malhotra to Masaba, majority of the designer wear is listed here and you can shop for casual to formal.

The designer range comes with a price so make sure you loosen your purse strings considerably before adding any collection to your cart.

Check it out here!


14.Pernia’s Pop-up Shop

pernia pop up shop

Another high end designer wear destination, the Pernia pop-up shop will leave you spoilt for choice. Each designer has his / her space here and there is a section called Fashion Week as well that lets you shop from the collection that was showcased at the leading fashion weeks in India.

Check it out here!

And while you’re shopping, ensure you get the best deals and steals on top ethnic wear brands and more by downloading the GreatBuyz app.

Stay Desi!



  1. This post does seem helpful. Though I do believe that machine work is hampering our authentic weaving techniques.Ritika’s Ethnic Wear
    provides a great solution. We work hard to bring out the true Indian Ethnic Wear which showcases our Heritage

  2. I like indian fashion. thank you for share this post !

  3. Pooja Rai says:

    i am glad to read your blog i never seen before this gorgeous suits and diva is looking gorgeous in the dress . all designer suits are looking fresh and trendy |
    thank you for sharing such nice blog

Leave a Reply

Your email address will not be published. Required fields are marked *