Best Artificial Jewellery brands in India- Online Buying Guide

by posted in Fashion and Beauty


In Indian culture the importance of gold ornaments is irreplaceable. Jewellery is not just a fashion statement for women in Indian society but it is deeply rooted in traditions and cultures. This is why no two states in our country have similar jewellery styles. Over the years, however, the demand for traditional gold and silver jewellery has declined and the modern generation prefers artificial fashion jewellery more.

Many factors are responsible for this shift in jewellery preference but the most significant one is the variety, creativity and cost affordability that artificial jewellery offers over pure gold or diamond. The modern world is driven by dynamic women who know how to carry themselves with confidence and style. The 21st-century women are well aware of how to blend the tradition of ornamenting their beauty with a modern touch.

Furthermore, artificial jewellery is a lot more cost effective as frequent wardrobe upgrade with gold or diamond jewellery is not economically viable. Even being dirt cheap compared to traditional jewellery, artificial jewellery does not compromise on aesthetics. Modern fashion ornaments exactly replicate the designs of silver and gold jewellery and you only have to pay a fraction of the price. This is why teenage and young adult women are ditching silver and gold ornaments and adopting artificial jewellery in India.

When asked why do they prefer artificial fashion jewellery most girls quoted one or more of the following reasons:

Easy on Pocket– “We don’t have to spend months of our pocket money or a hefty portion of our paychecks just to keep our jewellery in fashion. We can literally have a jewellery piece to go with each dress without burning a hole in our pockets
Keep wardrobe updated-“Fashion jewellery allows us to try new looks. Even when we are wearing the same dress, with a different piece of jewellery it looks different.”

Exciting and playful-Most girls and women agree that traditional gold and silver jewellery is restricted and dull to an extent. Artificial fashion jewellery is a lot more exciting and playful. It’s like paint to colour the dull canvas.

Self-expression and creative conversation: Jewellery has always been a form of self-expression. Fashion jewellery helps make a clear statement of who they are. Every piece of fashion ornament is a conversation starter for these millennials.
Reasons are many to pick artificial jewellery over traditional gold or diamond ornaments. However, when you are out in the market to buy that latest fancy necklace or funky earrings or the junk bracelet, you will be overwhelmed to see so many brands. Fashion jewellery might not be a too costly affair but still, you need to know the top artificial jewellery brands India so you can buy them with confidence.

But if you are still interested in gold and diamond jewellery check out our best jewellery brands guide. At the same time, it’s amazing how the artificial jewellery brands are finding more customers in the Indian market which is known as the largest consumer of gold ornaments. However, there are few factors you need to account for when picking up a fashion jewellery brand such as quality, commitment and fair policy.
GreatBuyz has shortlisted the best artificial jewellery brands in India for you. We have handpicked these brands after a detailed analysis of their brand reputation, product line and popularity among the buyers.

1. Tribe Amrapali

Tribe Amrapali
Tribe Amrapali  Jewellery


Amrapali is a brand that sets benchmarks in the Indian jewellery industry. Started by two history students-Rajiv Arora and Rajesh Ajmera, in 1978 today Amrapali Jewels is a multi-national brand with outlets in Pakistan, London and India.
Tribe Amrapali is a subsidiary of the brand that brings you the traditional designs from the forgotten tribes of ancient India. Fashion jewellery from Tribe Amrapali revives the culture of the tribes it took inspiration for its tribal jewellery collection.

Tribe Amrapali is one of the top artificial jewellery brands India that offers fashion collection such as Devaya, Tribal Pop, Manikarnika, Strings of Celebration, Kaasni and Najma.

The brand has one of the largest collections of fashion jewellery to offer created by over 1200 highly skilled craftsmen who pour in their dedication to bring you some of the most compelling tribal jewellery designs.

Check out fashion jewellery collection on Tribe Amrapali

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2. Zaveri Pearls

Zaveri Pearls


Another popular artificial jewellery brand in India, Zaveri Pearls is one of the most reputed brands of Pearl Jewellery in the country. Established in 1997, today the brand is a known name in the artificial jewellery industry. You can buy Zaveri Pearls jewellery products on all major online shopping sites like Myntra and Amazon.

Speaking of the designs, Zaveri Pearls artificial jewellery is known to have intricate Kundan artwork to highlight the elegance of natural pearls. The artificial jewellery from the brand is said to make a bold fashion statement. If you are looking for fashion jewellery with royal look of intricate craftsmanship, Zaveri Pearls is the brand you need to remember.


3. Pipa Bella

Pipa Bella Jewellery
Pipa Bella Jewellery


The artificial jewellery collection from this brand is as revolutionizing as their name. As one of the best artificial jewellery brands in India, Pipa Bella has established itself as a truly digital fashion brand offering unique and personalized jewellery collection.

The brand boasts of its designer artificial jewellery coveted by some of the biggest stars of Bollywood such as Priyanka Chopra, Kriti Sanon, Kalki Koechlin, Sonam Kapoor, and Shibani Dandekar.
With over 1000+ unique artificial jewellery designs spread across a vast product catalogue including charm bracelets, statement necklaces, chandelier earrings, Swarovski pendants, silver earrings, cocktail rings, and funky chains, we can assure you that there is a piece of jewellery for everyone from Pipa Bella. Not only that, they use metal, resin, beads, crystals and stones in their products that make them truly revolutionary.

The brand is known for providing some of the most affordable unique fashion jewellery on the internet with an added trust factor. All customers are offered hassle-free returns and online chat support.


4. Voylla

Voylla Jewellery


Voylla is one of the fastest growing fashion jewellery brands in the country that focuses not only on women but men as well. Started in 2010 by the couple, Vishwas Shringi and Jagriti in Bangalore, the fashion jewellery destination shifted its base from Bangalore to Jaipur in 2013.

Today, Voylla is known for its high quality, hand-crafted artificial jewellery. You can buy their products online or via their 250+ across the nation. Voylla fashion jewellery is famous for being traditional, contemporary and funky yet affordable.
The DARE collection from the brand addresses the need of fashion-conscious Indian men who are no stranger to the awesomeness of artificial jewellery, apparels and other accessories. You can buy their products on Flipkart, Amazon and other ecommerce websites but we recommend their own official site.

5. The Luxor

The Luxor Jewellery


If shop online, then you most probably have come across the Luxor fashion jewellery on Flipkart or Amazon. By far, this artificial jewellery brand is most affordable on our list of top artificial jewellery brands in India.

The Luxor jewellery collection is popular for offering unprecedented design range in its collection at unbelievable prices. This is one of the reasons why this brand is so popular among college girls who find it to be their one-stop destination for online artificial jewellery shopping. The collection from the brand consists of modern, traditional and chunky jewellery designs. The designer range of artificial jewellery from Luxor includes anklets, earrings, mangalsutra, bangles, pendants and necklace sets.

Whether you are a college girl, a homemaker or a professional, there is a piece of fashion jewellery available that compliments your personality and style. If you are looking for some hard-to-find unique designs in artificial jewellery then the Luxor is the brand you need to check out.

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6. Claire’s

Claire’s Jewellery
Claire’s Jewellery


The only international brand on the list, Claire’s is a Chicago based retailer that started operations 58 years ago and diversified into fashion jewellery later on. It is one of the most famous brands for quality artificial jewellery across the globe and picked up pace in India in recent years. Now it is not uncommon to find a Claire’s outlet is almost every known mall in the country.

You don’t have to visit Claire’s outlet, you can buy the best fashion jewellery from this established brand online as well. The brand is known to offer jewellery that imitates higher fashion trends through a vast product line but particularly imitation jewellery, hair accessories, costume jewellery and personalized charms.


7. Ra Abta by Rahul

Ra Abta by Rahul


If you are looking for a real authentic experience from your fashion jewellery, we recommend Ra Abta by Rahul collection. Relatively, a new brand of artificial jewellery, Ra Abta has carved a niche for itself in last 7 years. The success of this brand can be anticipated by how celebrities are embracing its products. If you are curious which all celebrities prefer Ra Abta fashion you can check out their Instagram profile here.

The brand offers a wide variety of products but mostly known for its kundan and jadau jewellery line. Wedding jewellery is a specialty of Ra Abta and bridal fashion jewellery by this brand is chosen by brides.

GreatBuyz picked the top 6 artificial jewellery brands that not only offer the best quality and trendy products but also have a reputation of offering complete customer satisfaction. We have listed brands that serve customers online, have a wide range of products, offer an easy return policy and are recommended by thousands of fashion jewellery lovers.