Toothpastes come in a gel, paste or powder form and are a companion to our daily routines since a pretty long time now.
And while most toothpastes have similar ingredients, fluoride being the hero amongst all, slight variations in each offer a different benefit to teeth, and a different taste too.
Besides fluoride, ADA (American Dental Association) recommends that the toothpaste must contain active ingredients to help lessening tooth sensitivity, whitening teeth, reducing gingivitis or tartar build-up, or preventing enamel erosion or bad breath.
More importantly, flavouring agents that cause or contribute to tooth decay (e.g., sugar) may not be contained in toothpaste, because they defeat the purpose of cleaning the teeth. Check out the toothpaste guidelines by ADA here.
So when choosing a toothpaste, ensure you look at the ingredients and don’t get carried away with the marketing talk of the brands.
Also, don’t let the low price tempt you to buy cheaper toothpastes. Healthy teeth are an investment worth making, considering the hole dental bills can make in your pocket.
Here are some of the top brands of toothpaste in India. Don’t forget to look at the ingredients list before making your pick!
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Colgate is an oral hygiene brand owned by American brand Colgate-Palmolive that originally sold soaps.
The brand has a range of toothpastes, mouthwashes, toothbrushes and dental floss and has a manufacturing facility in India since 1992.
The first brand to introduce toothpaste in a collapsible tube, Colgate has customised its offerings to the needs of the Indian consumers so much that it now offers a toothpaste called the Colgate Swarna Vedshakti that is crafted with Ayurvedic ingredients and expertise.
The highest selling brand of toothpaste in the world, the name Colgate is almost synonymous with toothpaste in India.
Colgate also has on offer a toothpaste with salt and neem in it, that is sure to appeal to generations of Indians who believe that salt and neem makes the teeth stronger and shinier.
Buy the Colgate Active Salt & Neem 200 gms for Rs 92 from Big Basket here
One of India’s favourite toothpaste brand, considered to be slightly more premium than others, Pepsodent is owned by Unilever.
Its minty flavour is derived from sassafras and they market themselves as the toothpaste with the freshest flavour. Their focus is on white teeth and happy faces!
Their range of toothpastes includes Germicheck, Whitening, Gum care and ones with salt.
We love the Pepsodent 2 in 1 which focuses on cavity protection as well providing fresh teeth and comes in a dual colour.
Buy the Pepsodent 2 in 1 150 gms pack for Rs 94 here
Check out their range of toothpastes here
Marketed as the #1 dentist recommended sensitivity toothpaste that can help provide relief and long-lasting protection for sensitive teeth, Sensodyne provides long lasting sensitivity protection and cavity protection.
They have a range of toothpastes that includes Deep Clean, Whitening, Repair and Protect, Rapid Relief, etc and is also available in a Gel and Fresh Mint flavour.
We like the Sensodyne Deep Clean variant, for it is ideal for maintaining clean and healthy teeth.
Buy the Sensodyne Deep Clean toothpaste 70 gms for Rs 115 here
Check out Sensodyne’s range of toothpastes here
Meswak is a toothpaste brand that was launched in India by Balsara Hygiene in 1998.
The toothpaste is marketed as an herbal toothpaste as it is made from extracts of the Salvadora persica plant famously called as the toothpaste tree, and helps fight tooth decay whilst keeping teeth healthy and shiny.
Currently owned by Dabur, Meswak is a much sought after toothpaste brand amongst the older generation who have used meswak sticks to clean their teeth before the introduction of toothbrush and toothpaste.
The astringent and anti-bacterial properties of Meswak helps reduce tooth decay, fight plaque and prevent gum diseases.
You can buy 100 gms Meswak toothpaste from Netmeds here for Rs 47.
5. Patanjali Ayurved
Since its inception in 2006, Patanjali founded by saint Baba Ramdev and headquartered at Haridwar has proved to be one of the fastest growing Indian companies, and now has a global presence.
Their products are made with natural ingredients, and are reasonably priced in comparison to international brands that spend a chunk of money on marketing.
Patanjali toothpaste called the Dant Kanti contains Akarkara, Babul, Neem, Timbaru, Turmeric, Cloves, Pudin, Pippali, Peelu and maju phal, ingredients that help keep teeth and gums healthy and strong.
Buy 100gms of Patanjali toothpaste for Rs 80 here
6. Close up
Close-up is the first gel toothpaste launched in 1967 by Unilever. It focuses on fresh breath and is targeted towards youngsters.
What is unique about this gel toothpaste is that it combines mouthwash with toothpaste offering a fresher feeling every time you brush.
Buy a dual pack of 2 Close-up Red Hot Toothpaste tubes here for Rs 145
Aquafresh® toothpaste has been a top choice in oral care for over 40 years, and is an ADA Approved toothpaste distinctly recognized with its 3 colour stripes in red, blue and white.
Each strip stands for the core benefits it offers: freshness, fighting tooth decay, and healthy gums.
The Aquafresh Sensitive Max Strength toothpaste by Aquafresh is recommended for those with sensitivity in their gums.
Sugar-free, this toothpaste is your best bet to maintain oral hygiene.
Get this ADA Approved toothpaste for Rs 974 from Amazon here
Promise is a toothpaste brand that contains the time tested oral hygiene companion clove oil.
The scientifically proven antiseptic and anti-bacterial properties of Clove Oil help keep teeth strong and gums healthy and while the toothpaste has a distinct flavour which is not favoured by many, its benefits have been scientifically proven to protect teeth better.
You can buy a twin pack of 170 gms tube of Dabur Promise toothpaste here for Rs 80
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987 and is currently under the umbrella of Dabur.
Babool toothpaste is made from the bark of the ‘Acacia Arabica’ extract from the Babool tree, which has traditionally been used to clean teeth in India.
One of the cheaper toothpaste options in India, Babool Ayurvedic Toothpaste for Strong Teeth is priced at Rs 46 for 180gms tube.
10. Vicco Vajradanti
The Vajradanti paste from Vicco is a perfect blend of 18 Ayurvedic herbs and barks which stimulate and reinforce gums, while resisting plaque formation.
It gives you strong gums, which makes your bite mighty, which no cosmetic toothpaste can ever give.
It’s a 100% vegetarian toothpaste and is a perfect remedy for pyorrhea, toothache, swollen and bleeding gums and other periodontal diseases.
Buy it here for Rs 90 for 200 gms.
The Ayush brand is another fabulous brand with products curated with authentic ayurvedic recipes and processes prescribed in the ancient Granthas.
Each product is formulated with natural ingredients consciously picked at a certain time of the day, when they are most potent to create extremely effective Ayurvedic solutions.
The freshness Gel Cardamom toothpaste by Ayush is formulated with the goodness of cardamom and Arimedas Tailam that imparts a long lasting fresh breath.
Buy 150 gms of Ayush Freshness Gel Toothpaste for Rs 68 here
Choose your toothpaste wisely and don’t forget to invest in a good toothbrush too.
While a good toothpaste is important to maintain good oral hygiene, if your toothbrush doesn’t offer the right abrasion, and doesn’t reach out to the hidden corners between your teeth, your time, effort and money spent on a good toothpaste will be a waste.
12. Sri Sri Tattva Sudanta
For all those who prefer non-fluoride toothpaste that is 100% vegetarian and is made with ancient herbs inspired by the science of Ayurveda, Sri Sri Tattva’s Sudanta is a great pick.
The toothpaste is all natural and uses cloves, cinnamon, black pepper, bakul and mayaphal to prevent toothache, dental caries, bleeding gums, tooth decay and bad breath.
It also has a distinct flavour that lends a freshness to the mouth.
Read more about it here
Buy it here from Rs 92
Always consult your doctor before opting for any toothpaste because today you also have specific toothpaste brands that cater to tooth problems such as sensitivity, cavity and teeth whitening.
This list has been compiled based on recommendations of experts and the popularity of the respective toothpaste companies in India.